ETL MISSION STATEMENT
ETL Associates, Inc. (ETL) is a closely held corporation devoted solely to the representation and management of professional football players. At ETL, we fully believe that the essence of successful athlete representation lies in building and cultivating relationships with our clients.
We approach prospective clients on a selective basis. In addition to the talent and athletic ability displayed by ETL clients on the field, our clients possess the character that serves to magnify their on–field exploits and distinguishes them from other players in the NFL. This combination of on–field performance with off–the–field class stamps a player as an ETL client.
In order to devote the proper time and attention necessary to optimize our clients’ best interests, we seek to limit our family of athletes to a reasonably manageable number. By limiting our client base, we accomplish two important objectives. First, we are better able to selectively pursue only those players whom we believe fit the high ETL standard. Second, we are better able to devote our unique talents and energies in effectively managing the varied interests and ever changing needs of our client family.
It is precisely this concept of a “client family” that we believe is the unique trademark of ETL representation. We believe that representing an athlete involves much more than negotiating contracts and soliciting endorsements. Effective athlete representation requires a much deeper level of commitment to the client. When we decide to represent a client, we make a deep emotional investment in his long–term happiness and well–being.
By building strong relationships with our clients, we are able to precisely tailor our efforts to satisfy each of our clients’ particular wants and needs. Whether it be negotiating a contract or securing an endorsement deal, ETL clients can always rest assured that we will work tenaciously to guarantee that their best interests will always be served.
We emphasize a long–term outlook in our relationships with our clients. We believe that effective representation entails two different components — maximizing the client’s financial capacity during his playing career and ensuring the client’s financial security after retirement.
At ETL, our relationship with the client does NOT end once his playing career is over. To the contrary, ETL representation is an enduring relationship which looks beyond the client’s playing career in order to guarantee the long–term financial security of the client, his family and loved ones and assist the client in making the transition to a fulfilling second career.
To accomplish these goals, we continually strive to utilize unparalleled knowledge, thorough preparation, integrity, creativity, enthusiasm and tenacious persistence in the representation of our clients.
As we undertake the exciting journey through professional football together, we aspire to become trusted confidants, devoted advocates, and most importantly, loyal friends to all members of our client family.